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About us

Sherry’s Cosmetics is a wholesale and distribution company specialising in beauty products. The foundations of the company were laid in 1984 as the renowned “Oriental”. We were the first company to introduce Afro-Cosmetics in Belgium. Sherry’s Cosmetics quickly became a market leader and the leading distributor of Afro-cosmetics all over Europe.

With 35 years and 2 generations of experience in the Ethnic beauty industry, Sherry’s Cosmetics is well known for its customer service and expertise. In 2019 the company handed the reigns to the next generation of leaders and the company and website were rebranded to give the company a completely new look and feel.

Here at Sherry’s Cosmetics we represent numerous local and international brands. We stock over 5000 lines from over 200 brands. We truly aspire to be a one-stop shopping experience for our customers. We understand that for every professional, time is the most valuable resource. That’s why we would like to assist and take care of you along your journey to success.

The pillars of our company are integrity, unconditional guarantee of service and loyalty towards our customers and suppliers. We believe in supporting our customers and providing them the best service in the market. At Sherry’s Cosmetics we focus on trends emerging in the beauty sector and adjust our range of products accordingly.

Over ons Sherrys

Become our customer

Take advantage of our “Free delivery”. You can literally save hundreds of euros on delivery costs if you choose to use our personal delivery system. Feel free to ask more information from your sales rep about this option.


New Customer

Email your company details or any kind of question to or feel free to reach us by telephone or WhatsApp at: +32 489 41 90 49. Our sales team will contact you for further information.

Placing an Order

To place an order you can mail us the products you are interested in and our sales team will send you a provisional invoice based on the information you provided. You can also choose to place an order per telephone or ask us to send a sales rep to your location to take your order.

Product Delivery

Once the order is confirmed your goods will be ready for delivery. For the delivery of your products you can choose to arrange your own transport or ask us to get a quote from our known transporters with the best possible rates we can offer you.
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