Where Beauty, Experience & Culture Came Together in the Heart of Paris
On the weekend of June 21st and 22nd, 2025, the vibrant city of Paris played host to thousands of beauty lovers, hair professionals, and leading brands as the Natural Hair Academy (NHA) returned to the Porte de Versailles, Paris Expo. Recognized as Europe’s leading event for the textured hair community, NHA 2025 was a powerful celebration of culture, identity, and innovation — and Sherrys Cosmetics was proud to be at the forefront of it all.
As exclusive distributors of some of the most iconic brands in Afro haircare, including Cantu, ORS, Aunt Jackie’s, Palmer’s, and Mielle Organics, our presence at NHA wasn’t just about visibility. It was about connection. At Sherrys, we believe that beauty is more than a product-it’s a story, an experience, and a way to empower our communities.
The Cantu Boat , Where Self-Care Set Sail
In a sea of inspiration and innovation, one activation stood out effortlessly: the bold and beautiful Cantu boat.
One of the most talked-about activations at NHA was the Cantu Boat, an immersive, nautically inspired experience designed to engage all the senses. Visitors were welcomed into a carefully curated space where textured haircare met relaxation and inspiration. From personalized styling sessions and live demonstrations to ambient scents of shea butter and one-on-one conversations with brand ambassadors, the Cantu Boat created a moment of escape in the middle of a bustling expo. It gave guests the chance not only to discover the quality of the products but to experience what self-care truly means when it’s rooted in culture and identity.
Selfies, reels, product samplings, and hair consultations with Cantu ambassadors created a space where people didn’t just explore products they connected with a movement.
Why NHA Matters to the Sherrys Mission
At Sherrys Cosmetics, our goal has always been to do more than move products. We aim to build experiences that resonate with real people. Events like NHA Paris allow us to bring our brands to life, turning passive products into active tools for confidence and care. Being present in a space that champions the textured hair community reinforces our commitment to inclusion, education, and long-term impact.
Our involvement in NHA 2025 wasn’t just a highlight for our team — it was a meaningful reminder of why we do what we do. From engaging directly with customers and creators to strengthening our brand partnerships, the weekend was filled with valuable insights and unforgettable energy.
Looking Ahead: Beauty, Elevated Through Experience
As we reflect on an inspiring two days in Paris, we’re more committed than ever to pushing the boundaries of what beauty events can be. Whether through innovative brand activations, direct customer engagement, or educational initiatives, Sherrys Cosmetics will continue to champion textured haircare with purpose and pride – in Belgium and across Europe.
Stay tuned as we bring even more exciting experiences to our community, and follow us on social media for a closer look at everything happening behind the scenes.
