Not Your Mother's
Showing all 15 results
Product categories
- Hair Care 3330
- Adore 18
- Africa's Best 46
- African Essence 4
- African Pride 68
- African Royal 6
- Afro Love 5
- Afro Sheen 4
- Agiva 7
- Alikay Naturals 9
- Ampro 8
- ApHogee 14
- As I Am 73
- At One 5
- Aunt Jackie's 57
- B Bros 5
- Beautiful Beginnings 7
- Beautiful Textures 13
- Bella Curls 7
- Better Braids 3
- Betty Hutton 2
- Bigen 17
- Biocare Labs 8
- BioSilk 3
- Black & White 4
- Black Rose 1
- Blue Magic 12
- Bouclème 6
- Bounce Curl 13
- Braggs 3
- Brylcream 2
- Camile Rose Naturals 52
- Cantu 157
- Care Free Curl 16
- Carols Daughter 2
- Cherish 20
- Color Mate 6
- Cover Your Gray 8
- Crazy Color 37
- Creme of Nature 96
- Curl Keeper 19
- Curls 62
- Curls Dynasty 5
- Curly Chic 8
- Curly Kids 9
- Dabur 35
- Dark & Lovely 62
- Dark & Natural 2
- Dax 39
- Design Essentials 31
- DevaCurl 57
- Dippity-Do Girls with Curls 11
- Doo Gro 9
- Dop 2
- Dove 6
- Dr. Miracles 33
- Duke 4
- Earth Supplied 11
- Easy Pouss 11
- EBIN New York 3
- ECO 79
- Ecoslay 15
- Eden 1
- Eden Bodyworks 20
- Elasta QP 10
- Embelleze Afro Hair 7
- Exfoliating Shower gel 8
- FairTouch 4
- Fantasia IC 65
- Flora&Curl 7
- Gentle Treatment 7
- Ghost Bond 1
- Giovanni 13
- Got2b 3
- Hairfinity 1
- Hask 12
- Hawaiian Silky 26
- Head & Shoulders 6
- Hesh 7
- Hollywood Beauty 12
- Impression 12
- Infusium 23 4
- Jahaitian 4
- Jamaican Mango & Lime 58
- Jodha Henna 1
- Johnsons & Johnsons 13
- Just For Me 28
- Keracare 61
- Kinder Curls 3
- Kinky-Curly 11
- Kuza 13
- La Riche Directions 36
- Let's Jam 6
- Lets Dred 6
- Liquid Gold 6
- Lottabody 26
- Magic Shaving 11
- Mane 'n Tail 11
- Mane Choice 62
- Manic Panic 50
- Maui Moisture 21
- Mielle Organics 65
- Miss Jessie's 25
- Mixed Chicks 37
- Moco de Gorila 4
- Moistful Curl 7
- Morgan's 3
- Motions 32
- Murray's 9
- Natty 7
- Nature's Advantage 4
- Not Your Mother's 15
- Novex 85
- Nunaat 16
- Nyxon 5
- Obsession 12
- Oils-100% 16
- OKAY 6
- Olaplex 8
- Optimum 14
- Organic Hair Energizer 4
- Organix Ogx 5
- ORS 141
- Paltas B.K.C 2
- Parnevu 8
- Pink Luster's 75
- Prestige d'Afrique II 1
- Pro-Line 9
- Profectiv 24
- Red One 10
- Revlon 7
- Ritual Afro Hair Care 5
- Roots of Nature 9
- S-Curl 25
- Salerm 9
- Salon Pro 8
- Shea Moisture 173
- Shine 'n Jam 24
- Silicon Mix 17
- Singhar Brown Henna 1
- Skala 57
- Smooth n Shine 4
- Sof n'free 23
- Sofn'free Kids 16
- Sofn’free Gro Healthy 21
- Soft & Beautiful 5
- Soft & Beautiful Botanicals 8
- Soft & Precious 11
- Sportin Waves 2
- Sta Sof Fro 12
- Stylin Dredz 11
- Sulfer 8 4
- Sunny isle 41
- Sweet Georgia Brown 1
- Taliah Waajid 62
- TCB 11
- Texture My Way 11
- TGIN 19
- The Doux 22
- Three Sisters of Nature 7
- Twisted Sista 6
- Ultra Sheen 8
- Uncle Jimmy 6
- Vaseline 9
- Vitale 11
- Wave Nouveau 12
- Wild Growth 1
- World of Curl 4
- Xtreme Professional 7
- Hair Pieces 133
- New Arrivals 34
- Skin Care 272
We reimagine your haircare products, building in benefits you didn’t know were possible. We transform salon treatments and the latest haircare trends into at-home realities. We source clean, quality ingredients that don’t quit. And, we are cruelty free. Innovation is definitely our love language.
